Carat London are world leaders in lab-grown diamonds. Produced at a fraction of the environmental and human cost, these are diamonds that do not cost the earth.
Truly a new diamond for a new generation.
With City of Jewels, we were tasked with creating hero video content about the city at the heart of the world’s diamond and jewellery industry: Surat, India. Here, a new generation of sustainable diamond is being grown, cut and polished by Carat London’s sister brand, Gentle Diamonds.
The adventure of a lifetime.
It’s hard to overstate how incredible it was to experience travelling to Surat, India – where one million people cut almost all of the world’s diamonds – where we were invited to showcase the artistry, craftsmanship and the natural beauty of growing diamonds. We were thrilled to visit Gentle Diamonds’ cutters at work at their state-of-the-art diamond reactor facility as well as the local schools, hospitals and animal sanctuaries that benefit directly from Carat London’s philanthropic work.
Over the next three years we would go many other adventures with Carat London.
Store showcases, ecommerce product shoots, designer profiles, testimonial interviews…
Click to watch more of our work with Carat London.
Bobbin makes it so easy: we give them a quick brief and they turn it into beautiful branded video content that delivers on our marketing strategy.
