WiseWomenCode. Wise.

Wise.

Wise is a UK-based foreign exchange FinTech company building the best way to move money around the world.

Committed to ensuring their workforce remains as diverse as their user base, Wise initiated the WiseWomenCode program.

This three day immersive experience was designed to erase obstacles to careers in technology, increasing diversity within the tech industry. Welcoming women and non-binary people to their central London offices, WiseWomenCode involves three days of knowledge sharing, coding sessions, networking and more, to provide a glimpse to the FinTech working world.

Wise knew it was vital to document the program’s content and demonstrate its impact on participants through a video showcase. This video would be crucial to ensuring the program’s continuation and to increase applications for its second year.

Project objectives.

1
Capture the high-energy atmosphere.
2
Showcase the breadth of the program.
3
Celebrate participant achievement.
4
Encourage applications for the following year.

Working with Wise.

Our brief was gloriously simple: come to Wise HQ for one day. Tease out unscripted interview content from the Wise team and participants. Gather dynamic footage. Make WiseWomenCode the obvious next step for any female or non-binary person interested in FinTech or coding.

We would carefully script questions to facilitate candid, relaxed interviews with participants. Nurturing interviewees into providing authentic yet vibrant testimonials (get the zinger one-liners). We also adapted Wise’s key marketing copy into interview prompts for the Wise staff to use as a basis for their interviews.

Results.

One hero explainer video distributed to tens of thousands of employees, stakeholders and investors.

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